Designing for Artificial Intelligence

This HD video master class shows you how to integrate human factors when designing for AI, following Duke University Pratt School of Engineering's framework. You will be guided through a case study of an e-commerce hub that uses drones for home delivery and that integrates AI features in the user interface. The content outline is:

1. Task Analysis

   • Problem description: persona & problem statement

   • Detailed task analysis: user journey

   • Reflections & insights to ease task flow and improve UX: AI applications

2. User Experience Design

   • Defining the user interaction with the proposed solution: user flow diagram

   • Addressing key elements of AI product user experience design

   • User inputs (and feedback loops)

   • Transparency on the model

   • Communicating uncertainty

3. Privacy & Ethical Considerations

   • Analysis of privacy concerns from data collected and its use in the AI system

   • Identifying applicable privacy laws and obligations in product design

   • Anticipating main potential sources of bias

   • Defining product compliance with the three goals of ethical AI: fairness, accountability, and transparency

4. Low-Fi Design Prototype

   • Layout & structure of the design

   • Features in the user experience

In addition to the HD video master class, you have access to the UX assets supporting the case study. Appendix:

• Persona

• User Flow Diagram

• User Journey Map

• Low-Fi Design Prototype in Figma